Forget showers of gifts, British women are more likely to be treated to a show tune by their partner this year, as nearly a third of UK men (29 per cent) have admitted they would rather watch a [...]

Forget showers of gifts, British women are more likely to be treated to a show tune by their partner this year, as nearly a third of UK men (29 per cent) have admitted they would rather watch a musical than hit the shops this Christmas to buy a present for a loved one.

This could be due to the fact that UK blokes are completely baffled as to what to buy their loved one this Christmas, with nearly a third (31 per cent) admitting they have no idea what their partner wants.

This video explores the research conducted Boots and also looks into what fellas should be buying their loved one this festive season.
The research was conducted by Boots, who are offering a helping hand to guide men through the perfume minefield this Christmas. They are employing an army of 600 fully trained independent Fragrance Consultants, or “nose-it-alls”, supported by several hundred Christmas colleagues.